Ride stories · Business lessons · A live field-lab

LEFT is RIGHT

Some decisions are made with the left brain. Some with the right. The expensive mistake is believing only one of them is correct.

Two riders, two brains, one thesis

A spreadsheet and an auto-rickshaw walk into a city.

Twenty years ago, Vinod Achanta and Vamshi Bathini were handed the same problem — a free ambulance, the number 108, and no money to tell anyone it existed. One built the spreadsheet that proved nobody was calling. The other painted the number on the side of an auto. Neither was enough alone. Together, they installed a reflex in a city.

Since then they have ridden to Ooty, Bhutan, Leh and Shillong, and learned — at a washed-out fork in the road at 4:30 a.m. — that the left road was correct, the right road led to the better story, and both, held together, were right.

Meet the duo
Taktsang, the Tiger's Nest monastery, Bhutan
Taktsang — the Tiger's Nest, Bhutan. The scenic route is usually the only route worth taking.

The whole idea, in one picture

The Measurer · Left brain

Take the known road.

  • The plan. The map. The contingency column.
  • Reads the map before committing to a road.
  • Arrives on time, with both axle nuts torqued.
The Mover · Right brain

Take the road that teaches.

  • The energy. The conviction. “We are doing this.”
  • Commits to a road before the map is fully read.
  • Arrives last — with the story that names the book.
The master doesn't choose a side. They hold both in tension and find the third road. That's Left Is Right.

Three ways in

The thesis

“Cultivate your opposite. They are not your obstacle. They are your other half.” Left Is Right · Principle 1
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