Ride stories · Business lessons · A live field-lab
Some decisions are made with the left brain. Some with the right. The expensive mistake is believing only one of them is correct.
Two riders, two brains, one thesis
Twenty years ago, Vinod Achanta and Vamshi Bathini were handed the same problem — a free ambulance, the number 108, and no money to tell anyone it existed. One built the spreadsheet that proved nobody was calling. The other painted the number on the side of an auto. Neither was enough alone. Together, they installed a reflex in a city.
Since then they have ridden to Ooty, Bhutan, Leh and Shillong, and learned — at a washed-out fork in the road at 4:30 a.m. — that the left road was correct, the right road led to the better story, and both, held together, were right.
Meet the duo
The whole idea, in one picture
Three ways in
Ride stories from Ooty to the Himalayas, a real-time Facebook diary, and ten principles the road taught two stubborn riders.
A satirical-serious field-lab on integrative decision-making — facilitated by two people who disagree on stage and resolve it live.
A twenty-year partnership: the Mover and the Measurer, the living case study behind both the book and the Lab.
The thesis